Marketing Hotline: Living that brat life

brat summer, brat autumn, what makes a brand brat?

Charli XCX has successfully pulled off the boldest career renaissance in recent memory, taking her decade-long singing career to new heights.

It’s the stuff of dreams for marketers:

1. Taking a somewhat ‘cult’ artist - because let’s be real, Charli to date has mostly been known as a featured artist rather than an independent musician - into the mainstream t…